Bruno Rainaldi has grown up on the field, starting at a very young age to work in the communication of design furniture. Ironically he called himself a “street designer” and his style “chaotically strict”. He is in charge of the first High–Tech in Corso di Porta Ticino, Milan. He supports Maddalena De Padova in the historic showroom at Corso Venezia and hereafter Enrico Baleri as a member of the Baleri & Associates for the definition of communication strategies for companies and retail design. Then he founded Rari Studio of which he is the soul and the creative director – and starts his first collaboration as an art director ⁄ designer with several Italian design firms. His deep market knowledge, his passion for the figurative arts and valuable talent for transversal associations developed over the years, connects Bruno Rainaldi’s professional competence definitely to the world design. Eclectic, interesting, provocative and visionary, open to contamination, a lover of contrasts and of all things – objects and not – that transmit energy, Bruno Rainaldi has designed libraries, tables, chairs, sofas, armchairs, beds, accessories and lighting. An intense and iconic universe of objects that do not reflect a stylistic coherence, but rather the true sense of industrial design to produce just the right items to use. If anything unites them it is the simplicity of design, freedom of use, versatility of composition.